Dr. Alexander Leischnig
Alexander Leischnig has a Readership in Marketing at the School of Business and Management at Queen Mary University of London and is Visiting Professor at the Chair of Sales and Marketing at University of Bamberg. At Queen Mary, he is Director of the Marketing Interactions & Consumer Behaviour (MICB) Research Group and Director of the Marketing MSc Programme. Before joining Queen Mary, he had academic positions at University of Bamberg and Freiberg University of Technology in Germany. Alexander’s research interests are in the areas of alliance management, relationship management and business digitisation and cover topics of both business-to-business marketing and business-to-consumer marketing. Alexander is an Associate Editor for the Journal of Global Scholars of Marketing Science. In addition, he collaborates with business partners from different industries, such as manufacturing, online, retail, and service industries, on a number of marketing and management topics.