Jasmin Feste, M.Sc.


E-Mail: jasmin.feste(at)uni-bamberg.de

Telefon: +49 (0)951 - 863 2494

Raum: F21/02.27b

Sprechzeiten: Dienstags, 15:00 - 16:00 Uhr

Ansprechpartner für

  • Seminar "Global Marketing"
  • "Introduction to Marketing Intelligence"
  • "Methoden der Marktforschung"
  • Seminar "Aktuelle Themen in Vertrieb und Marketing"
  • Forschungsseminar "International Marketing"
  • Studentische Hilfskräfte


  • Key-Account-Management
  • Key Account Selektionsprozesse
  • Organisationale Politik in KAM
  • Konsumpsychologie
  • Methoden der Datenanalyse

Ausgewählte Publikationen

  • Peters, L., Feste, J. & Schumacher, K. (2022) "Coping with IT! Antecedents and Consequences of Technostress in E-Commerce," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
  • Schumacher, K., Peters, L. & Feste, J. (2022) "Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
  • Feste, J., Ivens, B. S., & Pardo, C. (2020). Key account selection as a political process: Conceptual foundation and exploratory investigation. Industrial Marketing Management, 90, 417-434.
  • Wölfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
  • Messer, U., Wölfl, S., & Feste, J. (2019). "On the Role of Facial Width-to-Height Ratio of Humanoid Robots for Human-Robot Interactions," Proceedings of the 27th European Conference on Information Systems, Stockholm, Sweden.
  • Messer, U., Wölfl, S., & Feste, J. (2019). "Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust," Marketing ZfP - Journal of Research and Management (41:2), pp.37-47.